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    A process for specifying value

    • Understand why we are doing this. Look at the business problem/opportunity space.
    • Understand who we are doing it for: the customers who will benefit from the solution to this problem/opportunity.
    • Consider what the design challenge is and generate multiple possible ideas to solve the problem or suit the opportunity. Refine the ideas down to the most suitable candidates based on the experience equation.
    • Dive into how you will create the product/service vision, the foundation on which the rest of the product will be built.
    • Execute the vision through concurrent design and development practises, using the vision to guide design detail which will emerge throughout the product life cycle.

    Specifying_value

    via Agile Experience Design - A Digital Designer's Guide to Agile, Lean, and Continuous

    Tags » AXD
    • 3 January 2012
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  • Kazumichi Sakata's Space

    Born in Brazil, raised in USA(GA/NY). An User Experience Strategist in Rakuten, Inc., also UX Advisor for giftee. HCD-Net certified "Human Centered Design Specialist". Mainly in charge for following:

    - Collect and assimilate customer data to guide design vision of certain product.
    - Facilitate strategic, customer/user-centric decision making aligned with business plan.
    - Build relationships as evangelist to help the UX design effort succeed.
    - Drive AgileUX and UCD activities in organizations.

    Follow @sprmari0

  • About Kazumichi Sakata

    Born in Brazil, raised in USA(GA/NY). An User Experience Strategist in Rakuten, Inc., also UX Advisor for giftee. HCD-Net certified "Human Centered Design Specialist". Mainly in charge for following:

    - Collect and assimilate customer data to guide design vision of certain product.
    - Facilitate strategic, customer/user-centric decision making aligned with business plan.
    - Build relationships as evangelist to help the UX design effort succeed.
    - Drive AgileUX and UCD activities in organizations.

    Follow @sprmari0

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