Born in Brazil, raised in USA(GA/NY). An User Experience Strategist in Rakuten, Inc., also UX Advisor for giftee. HCD-Net certified "Human Centered Design Specialist". Mainly in charge for following:
- Collect and assimilate customer data to guide design vision of certain product.
- Facilitate strategic, customer/user-centric decision making aligned with business plan.
- Build relationships as evangelist to help the UX design effort succeed.
- Drive AgileUX and UCD activities in organizations.